Following in the footsteps of Lauren Conrad and Vera Wang, Jennifer Lopez and hubby Marc Anthony are partnering with Kohl's to bring us a lifestyle fashion venture. This isn't new territory for Jennifer, who launched her Sweetface apparel label in 2001, including the J Lo by Jennifer Lopez collection, which earned a spot on the catwalk at New York Fashion Week before closing in 2009. While Sweetface generated a reported $400 million in 2004, it's been speculated that a deal with Kohl's — that includes men's and women's apparel, and possibly home goods — could generate upwards of $3 billion. For now, stay tuned; the couple will be announcing details of the deal later today with a press conference on the rooftop of the London Hotel in LA.
Tuesday, February 1, 2011
Jennifer Lopez and Marc Anthony to Bring Their Fashionable Lifestyle to Kohl's